坦洋工夫红茶科技创新与产业策略分析

摘要: 针对近年坦洋工夫红茶产业的良好传承和发展现状,分析了当前坦洋工夫生产8项科技创新:①茶树资源与高香型品种创新应用;②低碳高效生态栽培技术集成创新;③花果香红茶加工技术创新;④红茶标准研制与加工机械创新;⑤包装及其文化创意创新;⑥销售理念与网络平台创新;⑦茶叶冲泡技艺创新;⑧品牌建设模式创新。提出坦洋工夫“品名、包装、文化、茶旅”等创意思路和“稳定茶园面积、发挥品种优势、研发特色产品,支持体系认证、实现GAP管理、建立追溯体系,引导生产方式转变、走低碳高效与产品差异化道路、尝试茶庄园经营”的产业发展策略,以促进坦洋工夫红茶产业的转型升级。
- 坦洋工夫 /
- 科技创新 /
- 产业策略 /
- 转型升级
Abstract: According to the good inheritance and development situation of panyong congou industry,the eight major science and technology innovation of panyong congou in the production were analyzed.① Tea resources and innovation and application of the high-aroma pattern varieties;②Integration and innovation of the low-carbon,efficient and ecological cultivation technology;③Innovation of processing technology on the flower-fruit aroma black tea;④The development of standard and innovation of processing machinery;⑤Originality and innovation of packaging and culture;⑥Innovation of selling idea and network platform;⑦Skill innovation of drinking and brewing process;⑧Model innovation of brand construction.Then the creativeness ideas of trade name,packaging,culture,journey on panyong congou were investigate.Finally the industry development countermeasure were put forwarded,including stabilizing area of tea garden,taking advantage of variety,development characteristic product,supporting system authentication,implementation of GAP management,establishing tracing back system,guiding transformation of production mode,developing low-carbon,high profit and product differentiation road,attempting tea-manor management.The purpose was to promote transformation and upgrading of panyong congou black tea industry.
- panyong congou /
- science and technology innovation /
- industry countermeasure /
- transformation and upgrading

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