Factors Affecting Development of Agricultural E-Commerce in Fujian

FU Dai-hao; ZHOU Jiang-mei; YANG Xun-hua; CHI Min-qing; LIU Xu-kun

doi:10.19303/j.issn.1008-0384.2018.03.018

Volume 33 Issue 3

Mar. 2019

Turn off MathJax

Article Contents

Article Navigation > Fujian Journal of Agricultural Sciences > 2018 > 33(3): 321-325

FU Dai-hao, ZHOU Jiang-mei, YANG Xun-hua, CHI Min-qing, LIU Xu-kun. Factors Affecting Development of Agricultural E-Commerce in Fujian[J]. Fujian Journal of Agricultural Sciences, 2018, 33(3): 321-325. doi: 10.19303/j.issn.1008-0384.2018.03.018

Citation:

FU Dai-hao, ZHOU Jiang-mei, YANG Xun-hua, CHI Min-qing, LIU Xu-kun. Factors Affecting Development of Agricultural E-Commerce in Fujian[J]. Fujian Journal of Agricultural Sciences, 2018, 33(3): 321-325. doi: 10.19303/j.issn.1008-0384.2018.03.018

Citation:

PDF( 906 KB)

Factors Affecting Development of Agricultural E-Commerce in Fujian

doi: 10.19303/j.issn.1008-0384.2018.03.018

Institute of Agricultural Economy and Science Information, Fujian Academy of Agriculture Science, Fuzhou, Fujian 350003, China

Received Date: 2017-04-12
Rev Recd Date: 2018-02-14
Publish Date: 2018-03-01

Abstract

Abstract

Development of agricultural e-commerce relies on the product attributes to a greater extent than other market segments. Based on results from previous reports and current field survey, the author categorized the factors affecting the development in the aspects of technic, business, product and external elements, and proposed 11 variables that might steer the movements of the industry. Data and information on 126 selected enterprises in Fujian were firstly verified for reliability, and then, fitted to a logistic model for an analysis. The results indicated that the informatization, quality assurance, brand recognition, standardization, consumer awareness, public policy, infrastructure, and human resources exerted significant impacts on the development. Accordingly, suggestions for promoting the agricultural e-commerce are presented.
- Agriculture products: e-commerce,
- influencing factors,
- product attributes,
- logistic model,

FullText(HTML)

References(26)

References

[1]	李伟, 夏洵, 傅佳熙.基于价值链理论的农产品电商模式研究——以遂昌模式为例[J].电子商务, 2016(9):34-36. http://mall.cnki.net/magazine/magadetail/DZKJ201609.htm
[2]	梁君, 顾江.基于产业价值链理论的江苏龙潭金箔产业发展策略[J].特区经济, 2009(2):44-45. http://www.cnki.com.cn/Article/CJFDTOTAL-SYJJ201218017.htm
[3]	罗煦钦, 童小虎, 俞俊.基于电子商务的农产品物流配送体系的研究[J].电子商务, 2014(1):30-31. http://mall.cnki.net/magazine/Article/DZKJ201401015.htm
[4]	万海涛.农产品保鲜技术研究动态与发展趋势[J].农业装备技术, 2013, 39(5):4-6. http://www.cnki.com.cn/Article/CJFDTotal-HLKX201528006.htm
[5]	HASEN T, MOLLER JENSEN J, STUBBE SOLGAARD H. Predicting online grocery buying intention: a comparison of the theory of reasoned action and the theory of planned behavior[J]. International Journal of Information Management, 2004, 24(6):539-550. doi: 10.1016/j.ijinfomgt.2004.08.004
[6]	石鲁达, 张晓梅.黑龙江省农产品电子商务发展的影响因素分析[J].黑龙江农业科学, 2013(8):117-120. http://www.cqvip.com/QK/96215X/201308/46612751.html
[7]	张亚楠. 山西特色农产品电子商务影响因素研究[D]. 太原: 山西财经大学, 2015.
[8]	穆燕鸿, 王杜春, 迟凤敏.基于结构方程模型的农村电子商务影响因素分析——以黑龙江省15个农村电子商务示范县为例[J].农业技术经济, 2016(8):106-118. https://www.cnki.com.cn/qikan-NYJS201608010.html
[9]	魏珩. 基于PESTEL模型的湖南省农业电子商务发展的DEMATEL分析[D]. 长沙: 中南林业科技大学, 2015.
[10]	易法敏.农业企业电子商务应用的影响因素研究[J].科研管理, 2009, 30(3):180-186. http://www.cnki.com.cn/Article/CJFDTOTAL-NYJS201007003.htm
[11]	王胜, 丁忠兵.农产品电商生态系统——个理论分析框架[J].中国农村观察, 2015(4):39-48, 70, 96. http://www.cqvip.com/QK/83206X/201504/665440652.html
[12]	葛继红, 周曙东, 王文昊.互联网时代农产品运销再造——来自"褚橙"的例证[J].农业经济问题, 2016, 37(10):51-59, 111. https://www.doc88.com/p-7344992283075.html
[13]	2016年福建电子商务交易额突破万亿大关[EB/OL]. http://fujian.mofcom.gov.cn/article/sjshangwudt/201702/20170202515857.shtml. 2017-02-15/2017-03-10.
[14]	阿里研究院. 阿里农产品电子商务白皮书(2015)[EB/OL]. http://www.aliresearch.com/blog/article/detail/id/20897.html. 2016-04-13/2017-03-10.
[15]	赵晶, 朱镇.企业电子商务战略实施关键成功因素的实证研究[J].清华大学学报(自然科学版), 2006(S1):914-922. http://www.docin.com/p-513755234.html
[16]	何哲军, 朱茂然, 王洪伟.企业电子商务采纳与应用关键影响因素实证研究[J].计算机工程与应用, 2009, 45(2):191-196. http://www.wanfangdata.com.cn/details/detail.do?_type=perio&id=jsjgcyyy200902056
[17]	F M Z, JAEKI S. Do web sites change customers' beliefs? A study of prior-posterior beliefs in e-commerce[J].Information & Management, 2009, 46(2): 125-137. http://cn.bing.com/academic/profile?id=5c9811babf66cc736ee246037f99b69a&encoded=0&v=paper_preview&mkt=zh-cn
[18]	林家宝, 万俊毅, 鲁耀斌.生鲜农产品电子商务消费者信任影响因素分析:以水果为例[J].商业经济与管理, 2015(5):5-15. http://cdmd.cnki.com.cn/Article/CDMD-10626-1017016991.htm
[19]	洪涛. 2015年我国农产品电商发展与2016年展望[J].农业工程技术, 2016, 36(9):39-55. http://www.cqvip.com/QK/95837X/201609/669009878.html
[20]	XIAO Z H, LI D K, CHEN C L, et al. Consumer Uncertainty in Online Food Purchase Behavior: An Analysis of the Online Food Safety Problem[J]. Advance Journal of Food Science and Technology, 2016, 10(10): 735-741. doi: 10.19026/ajfst.10.2254
[21]	杨佳利.农产品区域品牌对消费者感知质量的影响——以消费者产品知识、介入度和来源地为调节变量[J].湖南农业大学学报(社会科学版), 2017, 18(1):15-22. http://cdmd.cnki.com.cn/Article/CDMD-10173-1015549938.htm
[22]	徐秀英, 石道金, 李兰英, 费喜敏.特色农业发展的重要途径:组织化+标准化+品牌化——以浙江台州柑橘产业为例[J].农业经济问题, 2009(6):46-49. http://www.cnki.com.cn/Article/CJFDTOTAL-DBNY201206051.htm
[23]	郁晓, 赵文伟.生鲜电子商务县域农业综合服务体系探究——基于遂昌2.0模式的剖析[J].中国流通经济, 2016, 30(4):47-54. http://www.cnki.com.cn/Article/CJFDTOTAL-ZGLT201604008.htm
[24]	何昆烨, 陈姗霖.浅析农村电子商务的发展模式——以"通榆模式"为例[J].吉林金融研究, 2015(12):42-45. doi: 10.3969/j.issn.1009-3109.2015.12.010
[25]	邹俊.消费者网购生鲜农产品意愿及影响因素分析[J].消费经济, 2011, 27(4):69-72, 76. http://mall.cnki.net/magazine/Article/XFJY201104019.htm
[26]	李建军.基于农业产业链的农产品品牌建设模式研究[J].上海对外经贸大学学报, 2015, 22(5):14-23. http://www.cnki.com.cn/Article/CJFDTotal-SJNY201406002.htm